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Privacy Policy

Privacy Policy

1. This Privacy Policy governs the website operated by Atrium innovations (“we”, “us”) and located at www.pureencapsulations.ca  (the "Site") and outlines our practices with respect to the use and disclosure of personal information we collect from users (each referred to a “User”) through the Site. Please read this Privacy Policy carefully. By using the Site, you agree to the terms of this Privacy Policy and the Terms of Use of this Site. If you do not agree with these terms, please discontinue all use of the Site immediately.

 

2. Personal Information: Personal information is information about an identifiable individual, and may include healthcare professionals’ license information. 

We may collect personal information from Users in a variety of ways, including, but not limited to, when Users visit our Site, register on the Site, subscribe to the newsletter, fill out a form, purchase products and in connection with other activities, services, features or resources we make available on our Site. 

In order to have access to the enhanced version of the Site, new Users must first register with us. During registration, Users are required to submit personal information, including contact information and healthcare professionals’ license information, as we sell only to licensed health care professionals. We will not sell, share, or rent this information to others.

In order to purchase products through the Site, Users are required to submit payment information, such as a credit card number and a billing address. This information is encrypted and processed securely and is not shared or disclosed to others in any way. 

We will collect personal information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identifiable information, except that it may prevent them from engaging in certain Site related activities.

 

3. How We Use Information Collected: We may collect and use your personal information for the following purposes:

  • to respond to your requests;
     
  • to improve customer service;
     
  • to send periodic emails;
     
  • to process purchase transactions;
     
  • in response to a subpoena, a search warrant, a court or regulatory order, or other valid legal process; and
     
  • for other purposes as required or allowed by law.
     

4. Contacting Us: To request access to, or correction of your personal information, or if you have any questions about this Privacy Policy, the practices of this Site, or if you have any questions or concerns about how we handle your personal information, please contact us at:

Atrium Innovations

1-150 Via Renzo Drive 

Richmond Hill, ON L4S 0J7

 

5. Web Browser Cookies: Our Site may use "cookies" to enhance the User experience. Your web browser places cookies on your hard drive for record-keeping purposes and to permit our Site to recognize future visits using that computer. Usage of a cookie is in no way linked to any personally identifiable information while on our Site. A cookie can't read data from your hard disk or read cookie files created by other websites. The information provided through cookies may be used to display the content on our Site according to your preferences, to respond to your needs, to facilitate your experience on our Site and to improve our Site. 

You hereby expressly consent to the installation of the aforementioned cookies on your computer. If you do not wish to have cookies installed, you may choose to set your web browser to refuse cookies, or to alert you when cookies are being sent. If you do so, it may result in reduced functionality of the Site for you.

 

6. Non-personally identifiable information: We may collect non-personally identifiable information about Users whenever they interact with our Site. Non-personally identifiable information may include the browser name, the type of computer and technical information about Users’ means of connection to our Site, such as the operating system, the Internet service provider utilized and other similar information.

 

7. How we protect your information: We have put in place secure and encrypted data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site. Our security measures are consistent with current industry standards and practices, to ensure that our information technology systems contain appropriate virus protection and security measures to safeguard against the unauthorized use, copying, disclosure, modification, theft or destruction of and access to all data in our possession. Our data processing and data storage facilities are adequately and properly protected consistent with current industry standards and practices. Furthermore, all of our Users' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who require the information for the purposes of their duties (for example, a customer service representative) are granted access to personally identifiable information.

 

8. Contacting You: With your consent, we may send you commercial electronic messages to the email address you provided, including newsletters, information about our products and services, and other information and news that we believe may be of interest to you. If you no longer desire to receive these communications, you have the option to withdraw your consent to receive future communications. In addition, if you send us questions or requests, we may use your information (including your personal information) to respond to your questions or requests. We may also use the information collected to contact you about important service announcements and updates regarding our Site, products or services.

 

9. Sharing Your Personal Information: We do not sell, trade, or rent Users’ personal information to others. We may share generic aggregated demographic information not linked to any personal information regarding visitors and Users with our business partners, trusted affiliates and advertisers for the purpose of analyzing trends, administering the Site and tracking User movement.

 

10. Third Party Websites: Our Site may contain links to other websites not owned or operated by us. We are not responsible for the privacy practices of such websites and do not control the content or links that appear on these websites. These websites and services may have their own privacy policies and terms of use. We encourage you to be aware when our Site links to other websites and to read the privacy policies or statements of each and every website.

 

11. Changes To This Privacy Policy: We may modify this Privacy Policy at any time and without notice. If we decide to change our Privacy Policy, we will post those changes on the Site and revise the updated date at the bottom of the Privacy Policy. We encourage you to frequently check this page for any changes and to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of modifications. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Meet the Experts

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Scientific Medical Committee

 

Pure Encapsulations is proud to be grounded in science every step of the way. To help guide us on this journey, we have elected an extensive and experienced Medical Advisory Board.

 

Our Pure Encapsulations Medical Advisory Board is a panel of licensed healthcare professionals and recognized experts in their field. With their expertise and guidance, we can further our mission to formulate targeted supplements and create educational tools that help support optimal health and wellness.

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Penny Kendall-Reed, N.D.+

 

Penny Kendall-Reed is a naturopathic doctor in Toronto. After graduating from McGill University in Neurobiology, she received her bachelor's degree in Naturopathic Medicine from the Canadian College of Naturopathic Medicine, where she received the Dr. Allen Tyler Award for "Most Outstanding Clinician." In 2013, she was voted Naturopath of the Year by her colleagues. Dr. Kendall-Reed is co-author of five successful books and works at the Urban Wellness Clinic in Toronto.

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Felice L. Gersh, M.D.+

 

Felice L. Gersh is an award-winning integrative gynecologist. She has specific expertise on female hormones and the impact of environmental toxins, drugs, nutrition and aging on receptor damage and hormone production. Dr. Gersh is a graduate of Princeton University and the University of Southern California School of Medicine.

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Samuel F. Yanuck, D.C., F ACFN, FIAMA+

 

Samuel F. Yanuck is the CEO and Educational Director of cogenceimmunology.com, an online functional immunology course that has over 3,000 participants from more than 60 countries around the world. He is an associate professor in the Program on Integrative Medicine in the Department of Physical Medicine and Rehabilitation at the University of North Carolina School of Medicine, where he teaches functional immunology. Dr. Yanuck co-directs the Yanuck Center for Life and Health, a functional medicine clinic in Chapel Hill, North Carolina, where he has been visiting patients from around the world since 1992.

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Nathan Morris, M.D.+

 

Nathan Morris is the Medical Director of Pure Encapsulations. He resides in Monument, Colorado, where he has a multidisciplinary functional medicine practice called "Good Medicine."Dr. Morris is certified by the Institute for Functional Medicine and has been adopting functional medicine for over a decade. He is actively involved in the evolution of PureGenomics® which he founded together with Dr. Kelly Heim. He is also a partner of MBN Systems, which deals with the implementation of training systems that can be adopted in medical schools and hospital clinics. He is co-host of the podcast "Good Medicine on the Go".

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Kara Ware+

 

Kara Ware+ is a pioneer in the field of functional medicine. Her skills in coaching and deep empathy towards patients make her an important resource in any functional medicine practice. In 2013 she opened a functional medicine clinic specializing in autism that was very successful. Thanks to the extraordinary results obtained with her work she received an invitation from Dr. Nathan Morris to join his practice, Good Medicine, as clinical coordinator. Kara has been a PureGenomics® Business Integration Coach since 2016.

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James Greenblatt, M.D.+

 

James Greenblatt integrates medical and complementary therapy into supporting mental health and well-being. In addition to serving as medical director and vice president of medical services at Walden Behavioral Care in Waltham, Massachusetts, Dr. Greenblatt is a clinical faculty member at Tufts University School of Medicine.

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Izabella Wentz, Pharm.D., FASCP+

 

Izabella Wentz is a nationwide thyroid specialist and pharmacist who has dedicated her career to helping doctors and patients understand and treat thyroid pathology and its function, especially in cases where the immunological component is involved (90%). Dr. Wentz is the author of the New York Times' best-selling thyroid function support guide and is dedicated to educating the public and healthcare professionals on improving assessment, lifestyle interventions, and functional medicine approaches to optimize thyroid function and overall health.

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Denise Furness, Ph.D.+

 

Denise Furness passionately guides healthcare professionals and her patients in the world of nutrigenomics and personalized medicine, a field that has evolved greatly in recent years.  She began her career as a researcher focusing on folate nutrigenomics, methylation and DNA damage in relation to health during pregnancy. Since then, her research has expanded to vitamin D, inflammatory genes, metabolic genes and biomarkers. She is a published author and has won numerous awards for her research and presentations at conferences. In 2012 she founded Your Genes and Nutrition, applying her knowledge in private activity and working alongside some of Australia's leading integrative physicians.

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Caroline Cederquist, M.D.+

 

Caroline Cederquist is the founder and medical director of Cederquist Medical Wellness Center in Naples, Florida, a preventive medicine and weight monitoring clinic. Her scientific knowledge of medical weight control through proper nutrition has allowed her to help patients around the world.

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Daniel Kalish, D.C.+

 

Daniel Kalish is the founder of the Kalish Institute, an online training program established in 2006 dedicated to functional medicine practices. In 2017, Dr. Kalish joined the Institute for Functional Medicine's Faculty of Practice Implementation and entered into a strategic partnership with the My Practice Plan. This online course focuses on designing an effective training plan that aims to fill the lack of practical guidance in the application of functional medicine. Dr. Kalish is the author of three books on this topic and is a prominent speaker at integrative medicine conferences in the United States.

Pure Resources

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Resources

 

At Pure Encapsulations® we’re not only committed to high-quality supplements, but also to quality connections we have cultivated with our customers and their patients.
 

Check out upcoming events, presentations, research and more to access clinical strategies that can help guide or validate your plan of care and practice.

Blog

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PUREBLOG

 

Bringing you the latest trends, ingredients, and science to help you live a healthier life.

Where to Buy

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Healthcare Practitioners

 

Looking to further assess your personal healthcare needs? We believe the best guidance is often garnered from your Healthcare Practitioner and encourage a visit to tailor our supplements to your individual health requirements. Including our products in your care plan is often as simple as purchasing them at your regular office visit to your naturopathic doctor, nutritionist, or chiropractor. 

 

Are you a practitioner? Visit our practitioner site.

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Natural Health Retail Partner

 

You can find Pure Encapsulations® at many of our trusted Retail Partners across Canada or on Amazon.

 

 

 

 

 

 

 

 

 

 

Our Products

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Our Products

 

Our premium supplements are FREE FROM unnecessary additives and many common allergens. We offer a range of supplements, formulated to support different health categories. 

Health Categories

 

We offer a variety of professional-grade supplements formulated to address a multitude of health categories, from mental health and immune function to bone and joint health and metabolism. So whatever the health need or goal, you can confidently turn to Pure Encapsulations for functional nutrition solutions and support.

Bones

Bones, Joints & Muscles

 

Explore a selection of premium supplements formulated to support and maintain healthy muscles, bones, cartilage, and joints. 

Weight

Energy & Fitness

 

From enhancing physical energy to nutrient metabolism, our energy 

supplements help support both cellular and physical fitness goals.

Stomach

Gastrointestinal

 

Our G.I. supplements are formulated with a range of ingredients to support gut health.

 

 

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General Health & Wellness

 

Choose from a variety of science-based premium supplements to support specific wellness needs and goals.

Heart

Cardiometabolic Health & Metabolism

 

Our metabolic support supplements promote energy production and healthy glucose balance.

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Immune Support

 

Our immune support supplements promote healthy cellular function as well as support immune and antioxidant defenses.

Natural Detoxification

Liver & Detoxification

 

Our Liver & Detoxification products provide ingredients that promote liver function and support detoxification.

Brain

Memory & Mood

 

A broad selection of science-based cognitive health products to support mental health and memory.

Probiotics and good bacteria

Probiotics & Prebiotics

 

Our series of probiotic and prebiotic supplements work to provide support for a healthy microbiome and immune function.

Sleep

Sleep

 

For a wide range of products to promote sleep quality and relaxation, look to Pure Encapsulations.

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Multivitamins, Vitamins & Minerals

 

Choose from dozens of high-quality vitamins and minerals for a wide range of health needs and to promote overall wellness.

Women

Women's Formulas

 

Discover Pure Encapsulations supplements with women’s health specifically in mind.

Our Commitment

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Our Commitment To Science

  

Pure Encapsulations® is a leader in nutritional science with a longstanding commitment to scientific innovation. 

  

Whether supporting critical research initiatives, partnering with leading academic research institutions, or providing study products, matched placebos and technical expertise, we contribute significantly to the advancement of nutritional science. 

  

Our investment in clinical research is intended not only to promote product safety, efficacy and innovation, but also to elevate the status of nutritional science in general. These efforts have yielded key results and resulted in continued publication in top scientific journals. 

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Research 

 

We know research is essential. That’s why we’ve published more than 50 product-specific clinical studies in leading peer-reviewed journals, in recent years, highlighting our commitment to research and our collaboration with top academic institutions, including Cleveland Clinic Foundation, Université Laval, and Brigham and Women’s Hospital at Harvard Medical School. 

Our commitment to high-quality research has fueled significant discoveries in nutrition science and each year results in new peer-reviewed publications in top scientific journals. 

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Strong Connections

 

Our strength lies in our partnerships with leaders in the most important nutritional health areas: mental health and emotional well-being, weight management, immune health, gastrointestinal health and more. We partner with medical experts who not only help us formulate products, but also help to develop clinical protocols based on their success with our products, which they test and validate through clinical practice while advancing our ongoing education initiatives.  

Pure Exclusives

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Pure Exclusives 

 

We offer a series of Pure Exclusives—unique to Pure Encapsulations®—that are developed in collaboration with our medical experts. These Pure Exclusives include specially formulated products that focus on specific health needs, clinical protocols to support and guide patient care, and educational resources to support your practice. 

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Good from the Inside Out.

 

PureInsightTM has made it even easier to get health recommendations tailored to your unique needs! We've made DNA data uploads optional but provided additional clinical tools that use your provided health data to create personalized diet, exercise, lifestyle and supplement recommendations to support your healthcare provider's plan of care. 

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PureResponse® 

 

Promote Active Response, Create Immune Balance. 

A first-of-its-kind protocol at the forefront of functional immunology, PureResponse® was developed for those seeking solutions to reset their immune balance and responsiveness. Through a progressive decoding of functional immunology, this protocol teases apart the nuances for each patient type and addresses the unique, underlying core biological mechanisms to advance the practitioner’s understanding and deliver predictable results. 

Samuel F. Yanuck and the important information included with Pure Response

PureResponse® Downloads

PureResponse Questionnaire

 

Immune Defense and Resilience Protocol

 

Self-Tissue Response Protocol

 

Self-Tissue Response Roadmap

 

Brain

Developed in partnership with James Greenblatt, M.D.+, PureSYNAPSE™ is focused on how mental and emotional health rely on critical nutrient building blocks and cofactors, such as amino acids, essential fatty acids, vitamins, and minerals. These supplements are designed to provide individualized, integrative support for proper neurotransmitter function, as well as mood, sleep quality, stress, memory, and healthy eating behavior.

 

 

 

Stomach

Developed in partnership with Daniel Kalish, D.C.+, PureGI™ features products, clinical protocols, and educational resources for healthcare practitioners, backed by the latest in prebiotic, probiotic, and postbiotic microbiome science to support your patients’ upper and lower GI function, from digestion to elimination.

 

Microbiome Optimization Protocol

Upper Lower GI Support Protocol

 

femme

Developed in partnership with Felice L. Gersh, M.D.+, PureWoman™ is based on the complex interplay of hormones, their receptors, and dietary, lifestyle, and environmental factors on women's health. It’s a specialized line of nutritional supplements and education that helps practitioners to address their female patients' health across every life stage, from reproductive and metabolic to emotional and cardiovascular health..

 

Cardiovascular

Ovarian

PMS

Cognitive

MusculoSkeletal

Detoxification

pureFoundations

Developed in partnership with Dr. Penny Kendall-Reed, ND, PureFoundations™ is based on the complex interplay of sleep, stress, the inflammatory response and our detoxification pathways, with dietary, lifestyle, and environmental factors on overall health. This collection of protocols highlight supplements and laboratory tests that helps practitioners to address their patients' health by addressing common underlying factors influencing complex health conditions.

 

Sleep

Stress

Detoxification

Inflammation

Metabolic

Foundational Support

Pure Quality

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Pure Quality Process

 

At Pure Encapsulations our goal is to manufacture and distribute every day the highest-quality range of professional grade supplements for practitioners all over the world to help their patients become the healthiest version of themselves.

  

This is why we follow uncompromising standards at every step of our Pure Quality Process: from designing our products with medical experts to sourcing the purest ingredients, applying the most rigorous manufacturing and testing procedures until delivering 100% transparent quality.

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1.Partner with Medical Experts

 

Designing science-backed formulations is the very first step of the Pure Quality Process. 

  

We partner with medical experts who not only help us formulate products, but also help to develop clinical protocols based on their success with our products, which they test and validate through clinical practice while advancing our ongoing educational initiatives. 

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2.Sourcing Top Quality Raw Materials 

  

We selectively source premium raw materials from trusted suppliers around the world. Our suppliers undergo rigorous qualification procedures and audits. 

  

Before manufacturing, raw materials are scientifically tested for identity, potency, microbial contaminants, heavy metals, 32 solvent residues, and allergens depending on risk. 

  

Herbal ingredients are tested for 70 different pesticide compounds. Essential fatty acids and fish/krill oils are tested for dioxins, furans, PCBs, and other agents. 

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3. Safe Manufacturing 

  

We are deeply committed to delivering the highest-quality professional supplements possible. To that end, manufacturing excellence and quality control are our most important priorities.  

  

We have a comprehensive Allergen SOP (Standard Operating Procedure) that prevents ingredient cross-contamination by including the following policies for flagging allergen-containing ingredients: 

 

  • Separating ingredients throughout storage and manufacturing processes 

  • Dismantling, sterilizing, and inspecting all manufacturing equipment after every batch 

  • Training employees on the safe handling of allergenic materials and finished products 

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4. Rigorous Testing 

 

 We work to formulate products using optimal ingredient levels in premium forms. To deliver on our Pure Quality Process, we rely on 8 quality control checkpoints

 

  Quality Controls 
Suppliers  1. Our suppliers undergo rigorous qualification procedures and audits. We selectively partner with trusted suppliers with high-quality standards that match our own. 
Raw Materials 

2. Identity, Potency and Purity* 

Herbals: 70 different pesticide compounds 

Essential fatty acids and fish/krill oils: dioxins, furans, PCBs, and other agents.

Manufacturing 

3. Machine operators inspect capsules every 15/20 mins to ensure they meet the requirements

4. Quality assurance specialists inspect our capsules every 60 to 90 minutes.

 

Finished Products 

5. Stored in temperature, humidity, and dust-controlled rooms 

6. All production lots are tested by accredited and cGMP compliant laboratories

7. Monthly tests are completed to check no cross contamination occurs during production process 

8. Stability tests are completed to ensure products retain their quality until expiry date

 

GMO Policy 

All Pure Encapsulations ingredients, including those derived from corn, are GMO-free. We require each of our suppliers provide the necessary certifications to guarantee this. Furthermore, for some ingredients we conduct Polymerase Chain Reaction (PCR) Tests to have further confirmation of the total absence of genetically modified organisms. 

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5. Delivering 100% Transparency 

  

We know it’s what’s on the inside that counts, and also what’s not. Our Pure Quality Process is as transparent as our capsules and labels.  

  

Our capsules are transparent and show different colours based on the natural colour of the contained ingredients.  

  

Our labels are transparent to ensure the safety of individuals with food allergy, sensitivity, or intolerance: if any product contains ingredients or even trace amounts that include allergens such as soy, dairy, fish or shellfish, this is clearly listed on the label. 

  

We also list minerals by their true elemental weight and standardizations of herbal extracts are provided to indicate primary active marker compounds. So, you can be certain that what you see is exactly what you get.